Why go rogue?
Rogue Inbound combines your brand and values with the best inbound marketing techniques. Your brand always takes priority. If an inbound method won’t strengthen your brand or resonate with your customers, then we won’t use it.
It’s the brand-first approach to inbound.
We help smart people, innovators, and difference-makers to communicate unique ideas clearly. Intense research, customer interviews, and branding exercises form the basis for every piece of content we write. This ensures that whatever makes you special is at the forefront and is communicated in a way that clicks with your market.
Copywriting and strategy in Minneapolis
Rogue Marketer Blog
We help smart people communicate effectively
Content that builds your brand
Inbound marketing is a powerful tool, but sometimes following a strict formula can damage your brand. Our brand-first approach to inbound strengthens your image through:
- Brand sprints
- Buyer persona creation
- Brand voice guides
- Content calendars
- SMART goals
In B2B, copywriting can lack emotional appeal and gloss over your core values. We want to help you build a loyal customer base that shares your values. Our copywriting is based on:
- Meaningful meetings and communication
- Customer and competitor research
- Consumer insights
- Comprehensive copy editing
Building a brand takes commitment, passion, and strategy. The first two are easy for our clients; the challenge is including these in their company’s strategy. This is where our brand building tools make the difference:
- Brand workshops
- Comprehensive brand voice research and creation
- Content marketing (AKA Rogue Inbound)
- Copywriting workshops
- Content audits