by Alex Hughes | Jun 15, 2018 | Brand Voice
The other day I had the pleasure of meeting Melissa Madgwick the Founder of Brand Dominance in Perth, Australia. Her firm has made a name for itself as a brand identity and design leader in Australia and across the world. After reading one of Melissa’s posts on...
by Alex Hughes | May 11, 2018 | Content Marketing
Do you like getting free samples at the grocery store? Of course! There’s always a line around the toaster oven as people wait for a hot square of pizza. But, what if one day you went to the grocery store and every item was available to sample? Would you gobble them...
by Alex Hughes | Dec 21, 2017 | Content Marketing
The one thing that Sith Lords and marketers have in common is a love of pain. In fact, every great inbound marketing campaign is built around pain. Why is that? People are most willing to buy a product or service when it directly solves a problem they’re facing. To...
by Alex Hughes | Aug 10, 2017 | Brand Strategy
With brand voices gaining popularity, content strategists, copywriters, and marketing consultants are encouraging their clients to create a unique voice. But, this can be hard for a client to do. So, why not earn more and give your clients long-term value? If you have...
by Alex Hughes | Jul 18, 2017 | Brand Strategy
Some brands confuse consumers with inconsistent terms. For example, a software company might call a single piece of software a “tool,” “suite,” “dashboard,” or “solution.” This approach could make the user think that software X comes in 5 different versions....
