Why Quality Content Beats Paid Ads

Why Quality Content Beats Paid Ads

In 2016 paid search ad spending reached $72.5 billion, and that number only continues to grow. This means there’s more competition for valuable keywords making it more expensive to run promotions and rank high on search engines. So if paid ads are your main marketing...
How to Write a B2B Lead Magnet That Converts

How to Write a B2B Lead Magnet That Converts

Do you like getting free samples at the grocery store? Of course! There’s always a line around the toaster oven as people wait for a hot square of pizza. But, what if one day you went to the grocery store and every item was available to sample? Would you gobble them...