Interview with an Expert
Content Marketer: Tamas Torok
Why does content marketing matter now more than ever?
People care only about solving their own problems. We don’t pay attention to banners and most of the paid ads are ignored. When a problem is so burning then people start looking for solutions. This is where content marketing comes in the picture. We don’t really distract people with our content we want them to find us by providing solutions for their problems.
What are the biggest challenges in content marketing?
The noise. More and more content is published every single year and it’s getting noisier and noisier. My biggest challenge is to figure out how to cut through the clutter. I think the most effective ways to do it are: bringing fresh data to the market, publishing content in a different form, focusing on a niche, creating actionable content and having our own voice (being funny etc.). I'm currently experimenting with these.
Also, the quality standards are much higher than 3-5 years ago. Your content has to be absolutely epic to get a chance to rank, attract links and shares. And I also have to publish as much content as possible without sacrificing quality. So I decided to go with the quality, publish less but epic content that (hopefully) beats the competition.
What are your top tips for effective content marketing?
- Learn as much as you can about your target audience.
- Figure out how to stand out from the competition.
- If you’re not sure if the content you're planning to write will be useful for your audience then don’t bother writing it.
What role can a brand voice play in content marketing?
Today when we’re overwhelmed with content a unique brand voice is inevitable and it could play a significant role in differentiation. This is the personality of your brand which makes you remembered and your content more shareable and likeable. I try to make my content friendlier and funnier not just in writing but also with illustrations and gifs. :)
Tamas Torok is a self-taught online marketer. He learned marketing on the go, quite often the hard way. He helps companies get more customers with the power of content marketing. In 2016, he published his first book containing 100 actionable tips to grow anyone's business with content marketing.