ROGUE INBOUND WORKSHOP
By The Content Reactor
Rogue inbound is a brand-first approach to inbound marketing and content marketing. Traditional inbound can turn your brand’s marketing into a formula that prospects see everywhere and are getting sick of. Our approach ensures that your marketing is surprising, meaningful, and effective.
This workshop is for:
1. Unique companies, approaches, products, or ideas
2. Brands that want loyal customers and high levels of brand awareness
3. Companies that want to avoid the high-pressure sales of traditional inbound
4. Brands that care about long-term vision/strategy
This workshop isn’t for:
1. Copycat products or lackluster services
2. Brands that want to compete on price
3. Passionless businesspeople
If you passed the test, then keep reading. We’ve got something special for you.
Go rogue now if you want:
• To clearly define and differentiate your brand
• Marketing decisions focused on strengthening your brand
• Inbound marketing customized to your company’s needs
• Marketing to match your unique product or approach
• Less aggressive, more effective sales
A workshop that provides a complete toolkit
The 3-hour brand sprint lets your leadership team put your company’s vision, values, and culture into words.
Buyer personas are semi-fictional representations of your ideal customer. These will help you adapt your communication to fit your customers and their needs.
Brand voice guidelines
Brand voice guidelines give you a consistent communication style across all of your messaging. This builds an emotional connection with customers and helps you cut through the noise.
Content strategy and calendar
The hardest part of inbound marketing is knowing what to write about. We’ll create a one-year content calendar with topics, basic research, and guidelines.
Sales funnel and yearly SMART goals
To know if your inbound marketing is working, you need clear goals that are measurable. We’ll create an effective sales funnel and yearly SMART goals to keep you on track.
These tools will show you how to strengthen your brand in strategic ways. They’ll also help us customize the inbound methodology to your brand.
Change the way you do inbound marketing today
You can achieve all of this with our two-week workshop. During those two weeks, we’ll only need 8 hours of your time. It’s a small investment that radically improves your brand and marketing.
Contact us to get started today.Connect with us